Google Ads/SEM – Sparklight Advertising

Select Order Type

Region

Media Consultant Name

First

Last

Media Consultant Email

Sales Coordinator Name

First

Last

Sales Coordinator Email

Flight Start Date

Flight End Date

Monthly Retail Budget

Total Retail Budget

Business Specifics

Advertiser Name

Main Client Website/URL

Did Sparklight build this site?

Yes

Kick-off call (check one)

Request Kick-Off Call

Kick-Off Call Already Held

Skip Kick-Off Call/Submit Details Now

Combine Kick-Off Call With Another Digital Product/Team

Please list 2-3 times that work for the client to schedule a kick-off call

Campaign Details

*Fill this out if you are not doing a kick-off call

Locations

Please specify all locations this customer's business has.

Is their Google Business Profile setup?

Yes

Do you want location assets enabled?

Yes

Core Components

What 1-3 product(s) or service(s) would you like to promote?

Do you have dedicated web pages for the products and services you want to highlight? If not, where would you like us to send the traffic?

*This/these will be their click-through URL(s)

What keywords should we target?

We recommend up to 25 keywords per ad group

Are there any negative keywords we should use?

Geo Targeting

*Google accepts zip codes, cities, radii, DMAs, and some congressional districts

Content to Be Highlighted in Ads

Headline or Descriptions (any ideas, otherwise digital team can create)

Does the digital team have permission to optimize the campaign after launch such as keyword removal/additions or Headlines and Descriptions?

Yes

Conversion Tracking

How will you be tracking success with this campaign?

Form Fills

Phone Calls

Website Traffic

Can we get Google Tag Manager access? (If tracking conversions)

Yes

Can we get Google Analytics access?

Yes

Notes

Anything else the media team should know?

What other digital products are you currently running with Sparklight Advertising?

Do you require approval for the campaign build before launch?

Yes

Do you need a call tracking number for tracking/recording purposes?

Yes

Google is no longer accepting W9s as a verification document.

Below are the types of documents we can use instead. Document requirements for advertiser verification - United States - Advertising Policies Help (google.com)

Registration documents:

Any document, notice, or letter either issued by the IRS or stamped by the IRS that states your Organization name. Some examples are CP575, 147C, CP299, 988, 937, 1050, 5822 etc.
Forms submitted to the IRS will only be accepted if a copy of the form is available on the IRS website. Some examples are Forms 8871 and 990. See here (political organizations) and here (tax exempt organizations) for ways to search for your organization on the IRS website.
Certificate of Business Incorporation issued by the state where you conduct business activities that states your Organization name
Your most recent SEC filing (e.g., 10-K, 10-Q or 8-K forms) that state the Organization name
Business credit reports that state your Organization name from Experian, Equifax, or TransUnion
Only for government departments and agencies: an official letter including full name, address and date

Please upload verification documents here

Maximum file size: 25MB

The above information will auto-submit a Kick-Off worksheet. Project Management will reach out if additional information is necessary.

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